James Teideman Copywriter Portfolio

Thought Leadership. Everyone does it, right? But not everyone does it right. We offer you actionable insights on how to cut through the marketing clutter to demonstrate that you’re a truly thought-leading thought leader in the B2B insurance sector.

Swim with sharks, top up your tan on near-tropical beaches and sleep under skies full of stars. If you're still saving up for that six months in South-east Asia, quench your wanderlust on wonders of our own. From dolphins to dinosaurs, discover the wonderful world of Scotland's islands.

From the twee seaside resort of North Berwick (which is half an hour by train from Edinburgh), walk east along the coast to cliff-tops for 3½ miles to Tantallon Castle. The walk isn’t all above the beach though – it’s only navigable there and back around low tide, when you can explore a transient seashore world of rock pools, raised beaches, mini-coves and sand/shingle bars. In summer, spot creches of eider ducklings, and watch for wayward shots from spectacularly situated Glen Golf Club. Offshore is the volcanic lump of Bass Rock, erupting in a white cloud of 150,000 nesting gannets. Reward yourself with slap-up fish and chips, or seafood alfresco at the quayside Lobster Shack in North Berwick harbour.

Chef Gordon Craig is a happy man. This is his dream job: a place of his own. His path to get here has included stints at the multi-Michelin starred Waterside Inn, the Plumed Horse, and more recently a partnership at Field. After a year at the helm of Stockbridge's Field Grill, he's taken the opportunity to rebrand in his own image, journeying from session musician to conductor. Now he's orchestrating proceedings; constantly tweaking, refining, perfecting.

The Cham­p­ions League music that welcomes the teams on to the pitch at Brockville Park floats with comic irony over the terraces – as if it isn’t surreal enough that Ev­erton are playing here tonight.

Lisa and I were slumped in the cafeteria of the Sardinia Regina Express II, half-way through a six-hour ferry crossing from Nice to Calvi in Corsica. After a debilitating night’s non-sleep in Nice, it was blissful to be on our way in the sharp light and new hope of a holiday morning. We bagged deckchairs, put our pale faces up to the sun and lost sight of land as the Riviera disappeared in a blue haze with our memories of yesterday.

Do you hate going to parties? If phrases like networking event, elevator pitch and off-site social bring you out in a cold sweat, you’re probably an introvert? Don’t worry, you’re not alone.

While they are very much worth taking on board, these points are not hard, fast and watertight. Apart from number 4. Losing your temper at people who are just doing their jobs is unacceptable. And of course, it is possible that a friendly flirtation with a member of the check-in staff will lead to a whirlwind romance, or perhaps even marriage. Or an arrest.

I have lost it. I am engaged in an energy-sapping, expletive-laden, and pointless, one-sided dialogue with a footpath. I can’t take it out on Lisa. She has to put up with me enough as it is. When we manage to exchange a few words in between our dying breaths, it is along the lines of ‘when this is all over…’. When this is all over I am going to have a bath. And get very, very drunk. And not do anything like this again.